Mirrors or Movers X
13 Oct 2022 12:00 - 17:30

Mirrors or Movers is the world's premier conference dedicated to investigating, debating and challenging the impacts of media content on society and the environment. This year marks the tenth edition.

This year’s conference will reflect on a decade of media’s role in society and look ahead to the future. There’s plenty to say: it’s been a period of great change in which we’ve seen increasing urgency on both societal and environmental concerns, driving changes across subsectors, channels and formats. Whatever your view on media’s role in sustainability, it’s clear that content makers and publishers now need fluency on a range of environmental and social issues, which pushes media companies into new territories.

Attended by opinion formers, academics, NGOs and media professionals – including both sustainability professionals and content makers, the conference is free and open to all employees at participating companies and their invited guests. Media will be represented in all its diversity – broadcast, publishing, entertainment, advertising, expos, events, and more.

We also have free virtual places available for individuals and organisations from outside of the Responsible Media Forum. If you would like to attend, sign up via Eventbrite.



With thanks to our speakers

Denise Baden
Denise Baden
Professor of Sustainable Business and Author, University of Southampton

Denise Baden is a Professor of Sustainable Practice at the University of Southampton. Denise followed her first degree in Politics with Economics, with several years in industry, then returned to academia to do a doctorate in psychology.

She is particularly keen in exploring innovative ways to maximise engagement and impact from research. For example, Denise runs the Green Stories Writing competitions that challenge writers to embed green solutions in their stories see www.greenstories.org.uk.

She also won the ESRC Outstanding Impact in Business and Enterprise Prize in 2018 for her work embedding sustainability across the hair sector, providing free resources to educate about sustainable practices and sustainability certification for hairdressers and salons, see www.ecohairandbeauty.com.

Current research interests include ways to motivate sustainable practices, positive role models and solutions-based approaches, climate change communication, responsible media, sustainable business models such as the sharing/access economy and comparative approaches via her research in Cuba. Her most recent research explores the use of fiction to promote green behaviours and her eco-themed rom-com Habitat Man was published in 2021 – see https://www.dabaden.com/habitat-man/

Emma Stewart
Emma Stewart
Sustainability Officer, Netflix

Emma Stewart, Ph.D., is Netflix’s Sustainability Officer. Together with teams from across the company, she seeks to bring Netflix’s carbon footprint to net zero by the end of the year (2022), raise awareness through film and television content and engage millions of people on climate and environmental change.

She previously led the World Resources Institute’s global work on urban efficiency, climate, and finance. She is a Board member for Ecomedes and served on the Board of the U.S. Green Building Council. She has served as a member of the professional faculty at UC Berkeley’s Haas School of Business and Stanford Graduate School of Business where she taught “Intrapreneurship for Sustainability”. Her work has been featured in The Economist, Wall Street Journal, The New York Times, Financial Times, Reuters, The Guardian, Tribune, The Huffington Post, Environmental Law Journal, among others. She is a contributing author to Corporate Responses to Climate Change and The Encyclopedia of Sustainable Business, and her work is featured in books Frugal Innovation and The Big Pivot.

Emma has been named a “Bad Ass Woman in Sustainability” by GreenBiz, “Top 100 Women in Sustainability” by Sustainability magazine, a "top 3 speaker" by The Economist Summits, a “one of the most powerful women under 45” by FORTUNE Magazine, a “sustainability insurgent” by MIT Sloan Management Review, and one of the “Top 10 Women in Sustainability” by American Builders.

She holds a Ph.D. in Environmental Science and Management from Stanford University and a B.A. Honours degree in Human Sciences from Oxford University.

Gaby Hornsby
Gaby Hornsby
Lead for Sustainability, BBC

Gaby Hornsby is Content Editor at the BBC for three core strategic priorities: Sustainability, Mental Health and Disability. She works across the organisation to maximise the impact with audiences on these key topics and use the BBC’s unrivalled reach, as the world's leading public service broadcaster, to enrich people's lives with programmes that inform, educate and entertain.

She managed the BBC’s engagement with COP26, the UN Climate Change Conference last November, and is now driving the implementation of the pan-broadcaster Climate Content Pledge signed there. Prior to working in Commissioning, she was an award winning filmmaker working across multiple genres. Her credits include Seven Ages of Starlight (Banff Rockie nominated), Secret Life of the National Grid (RTS winner) and Earth – The Climate Wars (Europaws winner), all for the BBC.

Jonathan Wise
Jonathan Wise
Co-Founder, Purpose Disruptors

Jonathan is co-founder of Purpose Disruptors, a networking organisation whose vision is that the advertising and marketing communications industry only promotes brands, behaviours and lifestyles that are consummate with halving emissions by 2030. Jonathan leads on their ‘Advertised Emissions’ project. Advertised Emissions are the GHG emissions that result from the uplift in sales generated by advertising. Invited by the UNFCCC to launch the report at COP26, the team calculated that the Advertised Emissions for the UK in 2019 were 186 million tonnes of CO2e, which means advertising adds 28% to the carbon footprint of every single person in the UK annually.

Lauren James
Lauren James
Author, Writer and Lecturer

Lauren James is the twice Carnegie-nominated British author of many Young Adult novels, including Green Rising, The Reckless Afterlife of Harriet Stoker and The Loneliest Girl in the Universe. She is a RLF Royal Fellow at Aston University, freelance editor and screenwriter. Lauren is the founder of the Climate Fiction Writers League, and member of the Society of Authors’ Sustainability Committee.

She has a Master’s degree from the University of Nottingham in Chemistry and Physics. Lauren is a passionate advocate of STEM further education, and many of her books feature female scientists in prominent roles. Her writing has been described as ‘gripping romantic sci-fi’ by the Wall Street Journal and ‘a strange, witty, compulsively unpredictable read which blows most of its new YA-suspense brethren out of the water’ by Entertainment Weekly.

Lauren is an Arts Council grant recipient. She has written articles for numerous publications, including the Guardian, Buzzfeed, Den of Geek, The Toast, and the Children’s Writers and Artist’s Yearbook 2023. She has taught creative writing for Coventry University, WriteMentor, and Writing West Midlands.


Participating organisations

Previous Event

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7 Oct 2021 12:00 - 17:15

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