Alex d'Albertanson is Media Sustainability Project Director at Ad Net Zero, the advertising industry's programme to cut the carbon emissions caused by developing, producing, and running advertising. Alex's work focuses on building the framework for a cleaner, pollution-free future. Before moving into sustainability, Alex spent nine years at media agency OMD UK where he founded the OMD UK Green Team. Alex completed postgraduate study in sustainable business leadership at the University of Cambridge, and maintains a broader interest in nature restoration and the power of advertising to positively impact human behaviour.

Ben Page is a Visiting Professor at Kings College London. He originally joined MORI in 1987, was part of a management buy out in 2001, became UK and Ireland CEO in 2009, and finally was global CEO of Ipsos in 2021-2025. He has worked extensively on the issues of trust, disinformation and media consumption, along with work on politics, brands and global trends over the last four decades. He is an elected Fellow of the Academy of Social Sciences, and of the MRS.

Emily Jackson-Kessler is Senior Vice-President for Sustainability at The Economist Group, where she leads the company's sustainability strategy, governance, and climate transition planning. Her work focuses on integrating sustainability into business decision-making, including climate risks and opportunities, value-chain decarbonisation, resource efficiency, and carbon removal.

Before moving into sustainability, Emily held senior commercial leadership roles across The Economist Group. She completed a postgraduate diploma in sustainable business at the University of Cambridge Institute for Sustainability Leadership and is pursuing a master’s degree in the field. Emily is also Chair of The Economist Charitable Trust and a trained Climate Fresk facilitator.

Ludwig is The Economist’s Senior Editor of AI Initiatives, leading the newspaper’s efforts to adopt artificial intelligence in the newsroom and to develop new AI-powered editorial products. He joined The Economist as US technology correspondent in 1998. In 2003 he moved to Berlin as the newspaper’s Germany correspondent, before relocating to London in 2008 to cover the IT industry. In 2019 he returned to San Francisco as US technology editor, before moving again to Berlin as European business editor in early 2022.

Ludwig started his journalistic career in 1990 as the Paris business correspondent of Die Zeit, a German weekly. In 1995 he moved from France to California to write about the internet for several German publications. He holds a degree in economics and political science from Cologne University and degrees in journalism from the Kölner Journalistenschule and the Centre de Formation des Journalistes (CFJ) in Paris. He is also co-author of a book on SAP (“Matrix der Welt – SAP und der neue globale Kapitalismus”). From November 2018 to March 2019 Ludwig was Mercator Technology Fellow at the policy-planning unit of the German Foreign Office in Berlin.