Mirrors or Movers IV
7 Jun 2016 12:30 - 17:00

Meeting the biggest challenges of our time.

In our most popular Mirrors or Movers ever, we focused on the role of media content in driving social and environmental change through four key areas: the perils and potential of online culture, the future of advertising, the representation of disability in the media and the use of investigative journalism in environmental campaigning.


Session 1

How do we get the internet we want?

The rise of web and mobile platforms has enabled unprecedented access to information, seamless communication and richer conversations. On the flipside, it comes with a culture of online abuse, misogyny and stalking. What can we do to make the digital world a better place to be?

Alex Krasodomski-Jones
Alex Krasodomski-Jones
Researcher, Centre for the Analysis of Social Media, Demos

Alex’s primary research interest is political extremism and its reportage on social media. He also manages CASM’s analytics capability, including data collection, analytics and visualisation. He is a frequent media commentator, and writes regularly for the Huffington Post and Spectator. He led Demos’ project mapping the political Twittersphere ahead of the 2015 General Election and co-authored the report, Counter-speech: examining content that challenges extremism online. Before joining CASM, Alex worked at Accenture Digital in visual analytics.

Arno Ahosniemi
Arno Ahosniemi
Editor in Chief, Kauppalehti

Arno has led Kauppalehti, Finland’s number one business daily, since 2012. In this role, he has championed new ways of consuming economic journalism by creating a multimedia, multichannel news source.

Becky Gardiner
Becky Gardiner
The Web We Want

Becky has been a journalist since 1990, working mainly as an editor in both print and digital media. She has held several senior editorial posts, including editor of the Big Issue and comment editor at the Guardian (2010-14). She is currently Editor for the Guardian’s ‘The Web We Want’ series and is a Senior Lecturer at Goldsmiths, University of London.

Session 2

Does advertising have a future?

The world is rapidly changing and the advertising industry doesn’t seem to notice. Consumers are increasingly able to simply avoid advertising. Brands want new and better ways to communicate their purpose, values and sustainability credentials to consumers. But ad agencies are struggling to deliver, leading us to ask: does advertising have a future?

David Hall
David Hall
Executive Director, Behaviour Change

David created a series of step-changing campaigns during his 13-year advertising career. In 2006, David became International Campaign Director at The Climate Group, working with the likes of Marks & Spencer’s, o2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.

James Schad
James Schad
Innovation Director, Vizeum

James is an innovation director at Vizeum, the media planning and buying agency, where he advises his clients on their advertising strategies. He also spearheads Vizeum’s Spark programme, an initiative to help solve brands' business problems by bringing them together with UK tech start-ups. In March 2016 he was a speaker at the SXSW Interactive festival on the topic of ad blocking.

Kath Abrahams
Kath Abrahams
Director of Engagement & Fundraising, Diabetes UK

Kath has held a range of senior leadership roles in fundraising and communications in both charities and higher education, including King’s College London & King’s Health Partners, Breakthrough Breast Cancer, the NSPCC and ChildLine. She is a Trustee of the Institute of Fundraising and before joining the charity sector, Kath was General Manager at London's Bloomsbury Theatre.

Pete Markey
Pete Markey
Brand Communications & Marketing Director, Aviva

Pete has been leading in-house brand and marketing communications teams and departments at major companies for more than ten years, including MORE TH>N, Post Office and Aviva. Pete has consistently appeared in Marketing Magazine’s annual ‘Power 100’ feature as one of the leading marketers in his field, and was named ‘CMO of the Year’ by Drum Magazine.

Session 3

Individual talks

A collection of talks delivered by leading experts.

Jim Footner
Jim Footner
Investigations Director, Greenpeace UK

Before turning his attention to investigative journalism in early 2015, Jim spent 12 years designing and running climate change campaigns for Greenpeace across the world. As Investigations Director at Greenpeace UK, he manages a team of four investigative journalists and three news reporters engaged in finding and telling compelling environmental news stories with the aim of changing the debate on issues relevant to the work of Greenpeace.

Lara Akeju
Lara Akeju
Project Lead, Events & Paralympics, Channel4

As Project Lead for Events & Paralympics at Channel 4, Lara is responsible for the coverage of the Rio 2016 Paralympic Games and the supporting programmes. Prior to joining Channel 4, she was a factual producer/director and series producer across the independent sector.

Previous Event

Mirrors or Movers III

Innovation, Inclusion, Intrusion: Media companies for the long term

3 Jun 2015 09:30 - 17:00

Innovation, Inclusion, Intrusion: Media companies for the long term.

Attended by opinion formers and media professionals from 30 major media companies, the 2015 event focused on three specific challenges: Innovation, inclusion and intrusion in a digital era.

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