Mirrors or Movers II
5 Jun 2014 10:00–17:30

Understanding the impacts of media content.

Mirrors or Movers II featured 11 speakers from industry, campaigning organisations and research institutions discuss media’s role in society from three different angles: Women, the environment and privacy.

Speakers

Session 1

Women and media

From reporting on women’s role in science to cultural framings in entertainment and advertising formats, media’s role in driving attitudes and behaviour is unquestionable. Culturally and socially, media content sets the norms for female aspiration and helps define societal values. Clearly, some have argued, the media has a woman problem. So, what can and should we do to advance women in society?

Is the media challenging stereotypes or reinforcing them? Are women doing enough of the talking? What effect does media representation of women have on society?

Harriet Minter
Harriet Minter
Editor of Women in Leadership, The Guardian

Harriet Minter is the editor of the Guardian’s Women in Leadership section. She writes extensively on a variety of issues relating to women and the workplace and has interviewed a range of leading women from MPs to entrepreneurs and celebrities. Prior to her current role she worked as a commissioning editor for a range of sections on the Guardian and also ran the engagement and social media strategy for the Guardian’s Professional Networks. She has a strong interest in women’s rights, diversity in the workplace and digital media.

Tami Hoffman
Tami Hoffman
Interviews Editor, Sky News

Tami Hoffman is Interviews Editor for Sky News. Tami leads on which guests and experts feature on Sky News’ output, and heads up a team of guest producers to ensure that the channel offer viewers the best analysis and commentary on the latest breaking news.

Tracy Corrigan
Tracy Corrigan
Digital Editor, The Wall Street Journal

Tracy Corrigan was appointed Digital Editor of The Wall Street Journal in May 2013. She was previously based in London where she was Editor in Chief, Europe, responsible for the print and digital editions of The Wall Street Journal in Europe, the Middle East and Africa. During her time in that role, she oversaw the launch of The Wall Street Journal Deutschland, and The Wall Street Journal Turkiye, WSJ’s first local language websites in Europe.

Session 2

Environment and media

We face unprecedented environmental challenges. Few disagree that behavioural change, on a grand scale, is needed to meet these challenges. The media industry is unique in that it sets the parameters of the discussion. It also plays an active role in defining what desirable, sustainable futures could - and perhaps should - look like. On the other, like any other industry, the media sector faces its own commercial pressures and must deliver on what its audiences want.

What is the role of the media on environmental issues - to inform or to lead? How can media best communicate environmental issues to the mainstream? How does media framing influence the public's response to environmental issues?

Arlo Brady
Arlo Brady
Managing Director of Corporate, The Brewery at freuds

Dr. Brady is Managing Director of The Brewery at communications consultancy, freuds. Arlo’s team helps businesses, brands, entrepreneurs, CEOs, and institutions to focus on their core purpose and understand and react to their key strategic challenges. Prior to freud, Arlo was a consultant and academic based in Cambridge and he remains a Fellow at the Judge Business School, Cambridge University.

Emily Shuckburgh
Emily Shuckburgh
Head of Open Oceans, British Antarctic Survey

Dr Emily Shuckburgh is a climate scientist and leads the Open Oceans research group at the British Antarctic Survey, which is focused on understanding the role of the polar oceans in the global climate system.

John Vidal
John Vidal
Environmental Editor, The Guardian

John Vidal is the Guardian's environment editor. He joined the paper in 1995 after working for Agence France Presse, North Wales Newspapers and the Cumberland News. He is the author of McLibel: Burger Culture on Trial (1998) and has contributed chapters to books on topics such as the Gulf war, new Europe and development.

Session 3

Privacy and media

Media content and media business models increasingly rely on capturing vast amounts of data. On the one hand, this means audiences get relevant and targeted content (sometimes for free!). On the other, it means that personal data is shared and traded, potentially in perpetuity. Striking the right balance between delivering on commercial objectives while not puncturing the 'Trust Bubble' is and will become a key concern.

What is the role of media in shaping our notions of privacy? How much of its personal data is the public willing to give in exchange for free content? Is media doing enough to help us understand how our personal data is used?

Javier Ruiz Diaz
Javier Ruiz Diaz
Policy Director, Open Rights Group

Javier leads on policy at the UK based Open Rights Group. His recent work has covered open data privacy, state surveillance and copyright reforms. Previously he worked as campaigner and organiser, and spent several years building citizen media platforms and supporting the digital activities of social movements in Europe and Latin America. His other interests include open hardware and bilingual education.

Matt Rogerson
Matt Rogerson
Head of Public Policy, The Guardian Media Group

Matt joined Guardian Media Group in September 2013 following 5 years working at Virgin Media. Before a life in public policy, Matt worked in Parliament for a number of MPs. Matt's work at GMG covers issues including approaches to data privacy, the aftermath of the Snowden revelations, and issues of media plurality.

Rachel Oldroyd
Rachel Oldroyd
Deputy Editor, The Bureau of Investigative Journalism

Rachel Oldroyd is the deputy editor of the Bureau of Investigative Journalism, a not-for-profit research unit and the only organisation of its kind in the UK. Rachel has been a key force in helping to establish the organisation and has been a key part of its main investigations. Before joining the Bureau she spent 13 years at the Mail on Sunday, where she worked closely with many of today’s best investigative journalists and launched the award-winning Reportage section in Live magazine.

Session 4

Measuring media impacts

The advertising industry has been measuring its impacts for decades. But what about other forms of media content; Is it possible to know if and how media content leads to behavioural change? This practical session will focus on the tools available and the ways in which media impact measurement continues to develop.

Caroline Nursey
Caroline Nursey
Executive Director, BBC Media Action

Caroline Nursey is Executive Director of the BBC World Service Trust, the BBC’s international development charity, transforming lives through media. She joined BBC WST in March 2009 from Oxfam GB, where she held a number of Director-level roles based both at Oxfam HQ and in the field.
In addition to seven years' experience at Oxfam, Caroline led the World University Service for six years, and before that was Head of Overseas Projects at Y Care International. She has a further ten years of experience in education, mostly with the VSO in Tanzania and the UK.

Jonathan Simon
Jonathan Simon
Director, Inflection Point

Jonathan Simon is an independent consultant specialising in public policy and strategy in the media sector. Prior to becoming a consultant, he worked at Channel 4 as its first Head of Public Value. As a consultant, he has developed his expertise in public value measurement, helping broadcasters and other organisations to develop frameworks to identify and articulate the ways in which they provide social or cultural value. Prior to Channel 4, Jonathan worked in regulation for Ofcom and the Independent Television Commission, for the British Screen Advisory Council (BSAC) and for consultancy firm London Economics.

Previous Event

Mirrors or Movers I

Does media content, in all its forms, merely mirror society or does it move it?

13 Jun 2013 08:30–17:30

Does media content, in all its forms, merely mirror society or does it move it?

In 2013 the inaugural Mirrors or Movers conference saw 14 speakers from a range of media companies, academic institutions and charities present on the different modes – questioning, campaigning, inspiring, silencing, amplifying and normalising – through which media content can impact society.

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