Mirrors or Movers IV

Meeting the biggest challenges of our time

Guardian Media Group, Kings Place, 90 York Way, London N1 9GU
7th June 2016, 12.30pm to 5pm

This event is now fully booked. Please note that no admission will be granted on the day without prior registration.

Now in its fourth year, Mirrors or Movers is the world's premier conference dedicated to responsible business for the media sector. Building on the inaugural Mirrors or Movers report, we're continuing the debate on how media influences society and what responsibility media companies should take for the social impacts of their content. Attended by opinion formers and media professionals from 35 major media companies, the 2016 event will focus on the role of media content in driving social and environmental change. Through a mix of keynotes and interactive sessions, we will hear from leading experts and practitioners, exploring the role of media in meeting the biggest challenges of our time.

Conference Agenda

Click to download a PDF agenda for the conference.

  • How do we get the internet we want?

    The rise of web and mobile platforms has enabled unprecedented access to information, seamless communication and richer conversations. On the flipside, it comes with a culture of online abuse, misogyny and stalking. What can we do to make the digital world a better place to be?

    • Becky Gardiner
      Becky Gardiner
      The Web We Want

      Becky's Bio

      Becky has been a journalist since 1990, working mainly as an editor in both print and digital media. She has held several senior editorial posts, including editor of the Big Issue and comment editor at the Guardian (2010-14). She is currently Editor for the Guardian’s ‘The Web We Want’ series and is a Senior Lecturer at Goldsmiths, University of London.

    • Arno Ahosniemi
      Arno Ahosniemi
      Editor in Chief,

      Arno's Bio

      Arno has led Kauppalehti, Finland’s number one business daily, since 2012. In this role, he has championed new ways of consuming economic journalism by creating a multimedia, multichannel news source.

    • Alex Krasodomski-Jones
      Alex Krasodomski-Jones
      Centre for the Analysis of Social Media, Demos

      Alex's Bio

      Alex’s primary research interest is political extremism and its reportage on social media. He also manages CASM’s analytics capability, including data collection, analytics and visualisation. He is a frequent media commentator, and writes regularly for the Huffington Post and Spectator. He led Demos’ project mapping the political Twittersphere ahead of the 2015 General Election and co-authored the report, Counter-speech: examining content that challenges extremism online. Before joining CASM, Alex worked at Accenture Digital in visual analytics.

  • Does advertising have a future?

    The world is rapidly changing and the advertising industry doesn’t seem to notice. Consumers are increasingly able to simply avoid advertising. Brands want new and better ways to communicate their purpose, values and sustainability credentials to consumers. But ad agencies are struggling to deliver, leading us to ask: does advertising have a future?

    • James Schad
      James Schad
      Innovation Director,

      James's Bio

      James is an innovation director at Vizeum, the media planning and buying agency, where he advises his clients on their advertising strategies. He also spearheads Vizeum’s Spark programme, an initiative to help solve brands' business problems by bringing them together with UK tech start-ups. In March 2016 he was a speaker at the SXSW Interactive festival on the topic of ad blocking.

    • David Hall
      David Hall
      Executive Director,
      Behaviour Change

      David's Bio

      David created a series of step-changing campaigns during his 13-year advertising career. In 2006, David became International Campaign Director at The Climate Group, working with the likes of Marks & Spencer’s, o2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.

    • Kath Abrahams
      Kath Abrahams
      Director of Engagement & Fundraising,
      Diabetes UK

      Kath's Bio

      Kath has held a range of senior leadership roles in fundraising and communications in both charities and higher education, including King’s College London & King’s Health Partners, Breakthrough Breast Cancer, the NSPCC and ChildLine. She is a Trustee of the Institute of Fundraising and before joining the charity sector, Kath was General Manager at London's Bloomsbury Theatre.

    • Pete Markey
      Pete Markey
      Brand Communications & Marketing Director,

      Pete's Bio

      Pete has been leading in-house brand and marketing communications teams and departments at major companies for more than ten years, including MORE TH>N, Post Office and Aviva. Pete has consistently appeared in Marketing Magazine’s annual ‘Power 100’ feature as one of the leading marketers in his field, and was named ‘CMO of the Year’ by Drum Magazine.

  • Individual talks

    A collection of talks delivered by leading experts.

    • Lara Akeju
      Lara Akeju
      Project Lead,
      Events & Paralympics, Channel4

      Lara's Bio

      As Project Lead for Events & Paralympics at Channel 4, Lara is responsible for the coverage of the Rio 2016 Paralympic Games and the supporting programmes. Prior to joining Channel 4, she was a factual producer/director and series producer across the independent sector.

    • Jim Footner
      Jim Footner
      Investigations Director,
      Greenpeace UK

      Jim's Bio

      Before turning his attention to investigative journalism in early 2015, Jim spent 12 years designing and running climate change campaigns for Greenpeace across the world. As Investigations Director at Greenpeace UK, he manages a team of four investigative journalists and three news reporters engaged in finding and telling compelling environmental news stories with the aim of changing the debate on issues relevant to the work of Greenpeace.

If you're interested in finding out more about Mirrors or Movers sign up here.

Who we are

Participating Organisations

Alma Media Atresmedia BBC Bertelsmann BSkyB Channel 4 Dentsu Aegis Network Egmont Guardian Media Group Informa ITV Plc Lagardère Group Modern Times Group Pearson Penguin Random House RELX Group RTL Group Schibsted TF1 Time Inc. UK Turner Broadcasting System Europe Limited UBM Virgin Media

Mirrors or Movers III

Attended by opinion formers and media professionals from 30 major media companies, the 2015 event focused on three specific challenges: Innovation, inclusion and intrusion in a digital era.

Mirrors or Movers II

Mirrors or Movers II featured 11 speakers from industry, campaigning organisations and research institutions discuss media’s role in society from three different angles: Women, the environment and privacy.

Mirrors or Movers I

In 2013 the inaugural Mirrors or Movers conference saw 14 speakers from a range of media companies, academic institutions and charities present on the different modes – questioning, campaigning, inspiring, silencing, amplifying and normalising – through which media content can impact society.