Mirrors or Movers III
Innovation, Inclusion, Intrusion: Media companies for the long term
Reed Elsevier, 1-3 Strand, London WC2N 5JR 3rd June 2015, 9.30am to 5pm
Now in its third year, Mirrors or Movers is the world's premier conference dedicated to responsible business for the media sector. Building on the inaugural Mirrors or Movers report, we're continuing the debate on how media influences society and what responsibility media companies should take for the social impacts of their content. Attended by opinion formers and media professionals from 30 major media companies, the 2015 event will focus on three specific challenges: Innovation, inclusion and intrusion in a digital era. Through a mix of keynotes and interactive sessions, we will hear from leading experts and practitioners, exploring what it takes to be a business for the long term.
Tickets for the event are now available to register for free.
The role of sustainability as a driver of innovation is frequently quoted in manufacturing and other industries. Does it apply to media companies, too? If so, how and where? If you could start from scratch, how would you design a media company to stay in business for the next 100 years?
Peter Moores Professor of Management Studies,
Saïd Business School, University of Oxford
Colin Mayer was the first professor at the Saïd Business School in 1994 and the Peter Moores Dean of the Business School between 2006 and 2011. In 2013, Colin published the book ‘Firm Commitment: Why the Corporation is Failing Us and How to Restore Trust in It’. Based on Colin’s research over three decades, the book describes a new approach to thinking about the firm which not only stops it destroying us but turns it into the means of protecting our environment, addressing social problems, and creating new sources of entrepreneurship and innovation.
Professor of Marketing and Indian Business,
Judge Business School, University of Cambridge
Jaideep's BioTweets as: @JaideepPrabhu
Jaideep is the co-author of ‘Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth’, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, was published in February 2015. He has published in leading academic journals and his work has been profiled by the BBC, The Economist, The New York Times and others.
Media content, in all its forms, continue to ‘set the tone’ in society, establishing and challenging prevailing norms from election coverage to marketing messages. What is the role of media companies in creating diverse and inclusive societies? Does it pay to be an inclusive media company?
As media content is becoming increasingly personalised and data-driven, how do we manage the trade-off between privacy, on the one hand, and free and personalised content on the other? How can media companies understand and act on the rapidly developing norms around privacy?
Big Brother Watch
Renate's BioTweets as: @renatesamson
Renate joined Big Brother Watch as Chief Executive in November 2014. She is former Chief of Staff to Rt Hon David Davis MP with whom she worked for five years predominantly on his civil liberties campaigns such as the Snoopers Charter, NHS data sharing, protection for whistleblowers, Reform Section 5 and the DRIP Bill. Prior to working in Parliament, Renate produced documentaries for the BBC, ITV, Sky and other international broadcasters.
Verve Ventures at Verve
Colin's BioTweets as: @Colinstrong
Colin Strong is a leading UK-based consumer researcher. Behavioural science runs throughout his research practice, not only to design experimental approaches, but also to guide data analytics. Colin recently wrote a White Paper for the UK’s MRS group entitled ‘Private Lives’ which explores the way in which privacy is increasingly becoming a key issue for brands to renegotiate with consumers. He is also the author of the book ‘Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight’.
If you're interested in finding out more about Mirrors or Movers sign up here.
Who we are
Mirrors or Movers II
Mirrors or Movers II featured 11 speakers from industry, campaigning organisations and research institutions discuss media’s role in society from three different angles: Women, the environment and privacy.
Mirrors or Movers I
In 2013 the inaugural Mirrors or Movers conference saw 14 speakers from a range of media companies, academic institutions and charities present on the different modes – questioning, campaigning, inspiring, silencing, amplifying and normalising – through which media content can impact society.