Mirrors or Movers III

Innovation, Inclusion, Intrusion: Media companies for the long term

Reed Elsevier, 1-3 Strand, London WC2N 5JR
3rd June 2015, 9.30am to 5pm

This event is now fully booked. Please note that no admission will be granted on the day without prior registration.

Now in its third year, Mirrors or Movers is the world's premier conference dedicated to responsible business for the media sector. Building on the inaugural Mirrors or Movers report, we're continuing the debate on how media influences society and what responsibility media companies should take for the social impacts of their content. Attended by opinion formers and media professionals from 30 major media companies, the 2015 event will focus on three specific challenges: Innovation, inclusion and intrusion in a digital era. Through a mix of keynotes and interactive sessions, we will hear from leading experts and practitioners, exploring what it takes to be a business for the long term.

Conference Agenda

Click to download a PDF agenda for the conference.

  • Session 1


    The role of sustainability as a driver of innovation is frequently quoted in manufacturing and other industries. Does it apply to media companies, too? If so, how and where? If you could start from scratch, how would you design a media company to stay in business for the next 100 years?

    • Colin Mayer
      Colin Mayer
      Peter Moores Professor of Management Studies,
      Saïd Business School, University of Oxford

      Colin's Bio

      Colin Mayer was the first professor at the Saïd Business School in 1994 and the Peter Moores Dean of the Business School between 2006 and 2011. In 2013, Colin published the book ‘Firm Commitment: Why the Corporation is Failing Us and How to Restore Trust in It’. Based on Colin’s research over three decades, the book describes a new approach to thinking about the firm which not only stops it destroying us but turns it into the means of protecting our environment, addressing social problems, and creating new sources of entrepreneurship and innovation.

    • Jaideep Prabhu
      Jaideep Prabhu
      Professor of Marketing and Indian Business,
      Judge Business School, University of Cambridge

      Jaideep's Bio

      Jaideep is the co-author of ‘Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth’, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, was published in February 2015. He has published in leading academic journals and his work has been profiled by the BBC, The Economist, The New York Times and others.

  • Session 2


    Media content, in all its forms, continue to ‘set the tone’ in society, establishing and challenging prevailing norms from election coverage to marketing messages. What is the role of media companies in creating diverse and inclusive societies? Does it pay to be an inclusive media company?

    • Danuta Dean
      Danuta Dean
      Analyst, Writer and Media Commentator

      Danuta's Bio

      Danuta is a publishing analyst, writer and media commentator. She recently published Writing the Future: Black and Asian Writers and Publishers in the UK Marketplace. She has published a number of other reports on diversity in the book trade, including In Full Colour, the first report about diversity in the industry ever undertaken, and Free Verse, which looked at the representation of BAME poets on the printed page. Her work appears widely in publications that include the Financial Times and Daily Mail, as well as business to business magazines and she is a regular speaker at literary festivals.

    • Elizabeth Pollitzer
      Elizabeth Pollitzer
      Portia Ltd

      Elizabeth's Bio

      Dr Elizabeth Pollitzer is the director of Portia; a not-for-profit organisation that promotes effective institutional strategies for gender equality in science, engineering and technology. Elizabeth has been active in promoting evidence-based actions to address issues concerning gender and science for over 15 years. With a background in Computing and Biophysics, she spent over 25 years in academia, mainly at Imperial College, London. An expert on equality in science, she recently co-authored the report, "How to consider gender in science reporting."

    • Amanda Ariss
      Amanda Ariss
      Executive Director,
      Creative Diversity Network

      Amanda's Bio

      Amanda Ariss is the first Executive Director of the Creative Diversity Network (CDN) and is responsible for leading industry-wide efforts to achieve greater diversity in television. Amanda joined CDN in April 2015 and brings extensive senior-level experience of diversity, equality and human rights work. She spent six years as Chief Executive of the Equality and Diversity Forum, the national network of equality and human rights charities, and seven years as Head of Policy and Research for the Equal Opportunities Commission. Previously she was an Associate Director of the Audit Commission and worked in London local government.

  • Session 3


    As media content is becoming increasingly personalised and data-driven, how do we manage the trade-off between privacy, on the one hand, and free and personalised content on the other? How can media companies understand and act on the rapidly developing norms around privacy?

    • Alistair Dent
      Alistair Dent
      Head of Product Strategy,

      Alistair's Bio

      Alistair is the Head of Product Strategy at iProspect, the UK's largest performance agency, part of Dentsu Aegis Network. Working closely with media owners, technology platforms and clients, he ensure that the right digital strategies are in place to improve performance. He is responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, lead gen, programmatic, affiliates and video. Prior to joining iProspect, he was Director of Paid Media at Periscopix, leading paid search and programmatic departments, and worked at Deloitte.

    • Colin Strong
      Colin Strong
      Verve Ventures at Verve

      Colin's Bio

      Colin Strong is a leading UK-based consumer researcher. Behavioural science runs throughout his research practice, not only to design experimental approaches, but also to guide data analytics. Colin recently wrote a White Paper for the UK’s MRS group entitled ‘Private Lives’ which explores the way in which privacy is increasingly becoming a key issue for brands to renegotiate with consumers. He is also the author of the book ‘Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight’.

    • Renate Samson
      Renate Samson
      Chief Executive,
      Big Brother Watch

      Renate's Bio

      Renate joined Big Brother Watch as Chief Executive in November 2014. She is former Chief of Staff to Rt Hon David Davis MP with whom she worked for five years predominantly on his civil liberties campaigns such as the Snoopers Charter, NHS data sharing, protection for whistleblowers, Reform Section 5 and the DRIP Bill. Prior to working in Parliament, Renate produced documentaries for the BBC, ITV, Sky and other international broadcasters.

If you're interested in finding out more about Mirrors or Movers sign up here.

Who we are

Participating Organisations

Alma Media Atresmedia BBC Bertelsmann BSkyB Channel 4 Dentsu Aegis Network Egmont Guardian Media Group Informa ITV Plc Lagardère Group Modern Times Group News UK Pearson Penguin Random House RELX Group RTL Group Sanoma Schibsted TF1 Time Inc. UK Turner Broadcasting System Europe Limited UBM UKTV Virgin Media

Mirrors or Movers II

Mirrors or Movers II featured 11 speakers from industry, campaigning organisations and research institutions discuss media’s role in society from three different angles: Women, the environment and privacy.

Mirrors or Movers I

In 2013 the inaugural Mirrors or Movers conference saw 14 speakers from a range of media companies, academic institutions and charities present on the different modes – questioning, campaigning, inspiring, silencing, amplifying and normalising – through which media content can impact society.