Mirrors or Movers II

Understanding the impacts of media content

BBC Old Broadcasting House, London W1A 1AA
5th June 2014, 10am to 5:30pm

The world's premier conference dedicated to understanding the social impacts of media content. Building on the inaugural Mirrors or Movers report and conference, we're continuing the debate on how media influences society and what responsibility media companies should take for the social impacts of their content. Attended by opinion formers and media professionals from 30 major media organisations, we will hear from leading experts and practitioners on what the future holds.

Summary report

The event brought together over 100 delegates from 34 media companies to discuss media impacts. It was a progressive debate and we have done our best to capture the key insights emerging from the presentations. We welcome inputs from all interested; via Twitter (#MirrorsOrMovers) and by email (mediacsrforum@carnstone.com). In the meantime, we hope you enjoy the Summary Report report as much as we enjoyed the event.

Session Reports

Mirrors Or Movers Conference 2014

Women and media

Reflections on the Women and Media session at the 2014 Mirrors or Movers conference.

Christian Toennesen | Media CSR Forum | @mediacsrforum | 23 Jun 2014

Mirrors Or Movers Conference 2014

Environment and media

Reflections on the Environment and Media session at the 2014 Mirrors or Movers conference.

Christian Toennesen | Media CSR Forum | @mediacsrforum | 23 Jun 2014

Mirrors Or Movers Conference 2014

Privacy and media

Reflections on the Privacy and Media session at the 2014 Mirrors or Movers conference.

Christian Toennesen | Media CSR Forum | @mediacsrforum | 23 Jun 2014
  • Session 1

    Women and media

    From reporting on women’s role in science to cultural framings in entertainment and advertising formats, media’s role in driving attitudes and behaviour is unquestionable. Culturally and socially, media content sets the norms for female aspiration and helps define societal values. Clearly, some have argued, the media has a woman problem. So, what can and should we do to advance women in society?

    Is the media challenging stereotypes or reinforcing them? Are women doing enough of the talking? What effect does media representation of women have on society?

    • Tracy Corrigan
      Tracy Corrigan
      Digital Editor,
      The Wall Street Journal

      Tracy's Bio

      Tracy Corrigan was appointed Digital Editor of The Wall Street Journal in May 2013. She was previously based in London where she was Editor in Chief, Europe, responsible for the print and digital editions of The Wall Street Journal in Europe, the Middle East and Africa. During her time in that role, she oversaw the launch of The Wall Street Journal Deutschland, and The Wall Street Journal Turkiye, WSJ’s first local language websites in Europe.

    • Tami Hoffman
      Tami Hoffman
      Interviews Editor,
      Sky News

      Tami's Bio

      Tami Hoffman is Interviews Editor for Sky News. Tami leads on which guests and experts feature on Sky News’ output, and heads up a team of guest producers to ensure that the channel offer viewers the best analysis and commentary on the latest breaking news.

    • Harriet Minter
      Harriet Minter
      Editor of Women in Leadership,
      The Guardian

      Harriet's Bio

      Harriet Minter is the editor of the Guardian’s Women in Leadership section. She writes extensively on a variety of issues relating to women and the workplace and has interviewed a range of leading women from MPs to entrepreneurs and celebrities. Prior to her current role she worked as a commissioning editor for a range of sections on the Guardian and also ran the engagement and social media strategy for the Guardian’s Professional Networks. She has a strong interest in women’s rights, diversity in the workplace and digital media.

  • Session 2

    Environment and media

    We face unprecedented environmental challenges. Few disagree that behavioural change, on a grand scale, is needed to meet these challenges. The media industry is unique in that it sets the parameters of the discussion. It also plays an active role in defining what desirable, sustainable futures could - and perhaps should - look like. On the other, like any other industry, the media sector faces its own commercial pressures and must deliver on what its audiences want.

    What is the role of the media on environmental issues - to inform or to lead? How can media best communicate environmental issues to the mainstream? How does media framing influence the public's response to environmental issues?

    • Arlo Brady
      Arlo Brady
      Managing Director of Corporate,
      The Brewery at freuds

      Arlo's Bio

      Dr. Brady is Managing Director of The Brewery at communications consultancy, freuds. Arlo’s team helps businesses, brands, entrepreneurs, CEOs, and institutions to focus on their core purpose and understand and react to their key strategic challenges. Prior to freud, Arlo was a consultant and academic based in Cambridge and he remains a Fellow at the Judge Business School, Cambridge University.

    • Emily Shuckburgh
      Emily Shuckburgh
      Head of Open Oceans,
      British Antarctic Survey

      Emily's Bio

      Dr Emily Shuckburgh is a climate scientist and leads the Open Oceans research group at the British Antarctic Survey, which is focused on understanding the role of the polar oceans in the global climate system.

    • John Vidal
      John Vidal
      Environmental Editor,
      The Guardian

      John's Bio

      John Vidal is the Guardian's environment editor. He joined the paper in 1995 after working for Agence France Presse, North Wales Newspapers and the Cumberland News. He is the author of McLibel: Burger Culture on Trial (1998) and has contributed chapters to books on topics such as the Gulf war, new Europe and development.

  • Session 3

    Privacy and media

    Media content and media business models increasingly rely on capturing vast amounts of data. On the one hand, this means audiences get relevant and targeted content (sometimes for free!). On the other, it means that personal data is shared and traded, potentially in perpetuity. Striking the right balance between delivering on commercial objectives while not puncturing the 'Trust Bubble' is and will become a key concern.

    What is the role of media in shaping our notions of privacy? How much of its personal data is the public willing to give in exchange for free content? Is media doing enough to help us understand how our personal data is used?

    • Javier Ruiz Diaz
      Javier Ruiz Diaz
      Policy Director,
      Open Rights Group

      Javier Ruiz's Bio

      Javier leads on policy at the UK based Open Rights Group. His recent work has covered open data privacy, state surveillance and copyright reforms. Previously he worked as campaigner and organiser, and spent several years building citizen media platforms and supporting the digital activities of social movements in Europe and Latin America. His other interests include open hardware and bilingual education.

    • Rachel Oldroyd
      Rachel Oldroyd
      Deputy Editor,
      The Bureau of Investigative Journalism

      Rachel's Bio

      Rachel Oldroyd is the deputy editor of the Bureau of Investigative Journalism, a not-for-profit research unit and the only organisation of its kind in the UK. Rachel has been a key force in helping to establish the organisation and has been a key part of its main investigations. Before joining the Bureau she spent 13 years at the Mail on Sunday, where she worked closely with many of today’s best investigative journalists and launched the award-winning Reportage section in Live magazine.

    • Matt Rogerson
      Matt Rogerson
      Head of Public Policy,
      The Guardian Media Group

      Matt's Bio

      Matt joined Guardian Media Group in September 2013 following 5 years working at Virgin Media. Before a life in public policy, Matt worked in Parliament for a number of MPs. Matt's work at GMG covers issues including approaches to data privacy, the aftermath of the Snowden revelations, and issues of media plurality.

Session 4

Measuring media impacts

The advertising industry has been measuring its impacts for decades. But what about other forms of media content; Is it possible to know if and how media content leads to behavioural change? This practical session will focus on the tools available and the ways in which media impact measurement continues to develop.

  • Caroline Nursey
    Caroline Nursey
    Executive Director,
    BBC Media Action

    Caroline's Bio

    Caroline Nursey is Executive Director of the BBC World Service Trust, the BBC’s international development charity, transforming lives through media. She joined BBC WST in March 2009 from Oxfam GB, where she held a number of Director-level roles based both at Oxfam HQ and in the field.
    In addition to seven years' experience at Oxfam, Caroline led the World University Service for six years, and before that was Head of Overseas Projects at Y Care International. She has a further ten years of experience in education, mostly with the VSO in Tanzania and the UK.

  • Jonathan Simon
    Jonathan Simon
    Inflection Point

    Jonathan's Bio

    Jonathan Simon is an independent consultant specialising in public policy and strategy in the media sector. Prior to becoming a consultant, he worked at Channel 4 as its first Head of Public Value. As a consultant, he has developed his expertise in public value measurement, helping broadcasters and other organisations to develop frameworks to identify and articulate the ways in which they provide social or cultural value. Prior to Channel 4, Jonathan worked in regulation for Ofcom and the Independent Television Commission, for the British Screen Advisory Council (BSAC) and for consultancy firm London Economics.

If you're interested in finding out more about Mirrors or Movers sign up here.

Who we are


Atresmedia BBC Bertelsmann BSkyB Channel 4 Dentsu Aegis Network DMGT Guardian Media Group Hibu Informa ITV Plc Modern Times Group News UK Pearson Penguin Random House Reed Elsevier Group Plc RTL Group TF1 Time Inc. UK Trinity Mirror plc Turner Broadcasting System Europe Limited UBM UKTV Virgin Media Aftenbladet Alma Media Egmont Modern Times Group MTV3 Schibsted Stampen TV2

Last year's conference

In 2013 the inaugural Mirrors or Movers conference saw 14 speakers from a range of media companies, academic institutions and charities present on the different modes – questioning, campaigning, inspiring, silencing, amplifying and normalising – through which media content can impact society.

Last year's report

Does media content mirror or move society? Is it just a reflection of current norms or does it actively change who we are and how we see things? And if it does change us, what responsibility does that place on media companies?

In June 2013 The Media CSR Forum and Carnstone Partners LLP published a report on framing the debate about the impact of media contact.